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The decline of Big Soda

posted by Jason Kottke   Oct 02, 2015

Sales of “full-calorie” soda in the US has decreased by more than 25% in the past 20 years.

The drop in soda consumption represents the single largest change in the American diet in the last decade and is responsible for a substantial reduction in the number of daily calories consumed by the average American child. From 2004 to 2012, children consumed 79 fewer sugar-sweetened beverage calories a day, according to a large government survey, representing a 4 percent cut in calories over all. As total calorie intake has declined, obesity rates among school-age children appear to have leveled off.

I’ve been a dedicated soda drinker1 since at least high school. But this summer, I started cutting back. The big reason is that my kids are getting old enough to read labels and wonder why I’m consuming so much sugar, the little blighters. “All that sugar is not good for you, right Daddy?” they would say. And they’re completely right of course and I couldn’t argue with them on that point, so I’ve been drinking a lot less of the stuff. I haven’t cut it completely out of my diet but I treat it more or less like every other food or beverage I consume: everything in moderation.

  1. Pepsi, not Coke. And back in Wisconsin, we called it “pop”.