The password sharing economy
Netflix and HBO know what you did last summer. And they know you’re still doing it this summer. The sharing of login credentials is so widespread that the big streaming players are losing hundreds of millions a year. So why don’t they stop us? Two reasons: It’s all about growth at this point. And no one has come up with a way to limit credential sharing without hurting the customer experience.
Amazon is a different kind of movie studio. It’s all about getting more people to become Prime members.
You can have the best technology, you can have the best business model, but if the storytelling isn’t amazing, it won’t matter. Nobody will watch. And then you won’t sell more shoes.
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