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Design service just for restaurant websites

posted by Jason Kottke   May 28, 2015

This is smart: a startup design service called BentoBox just for designing restaurant websites. Entrepreneur magazine recently profiled the service.

The site conveys important information — location, hours and a phone number are featured prominently, as are frequently asked questions — in a visually appealing way that expresses the restaurant’s high-end yet relaxed atmosphere while also making you hungry.

This is what a restaurant website should do — namely, serve as an extension of its brick-and-mortar presence — and yet so many miss the mark, says Krystle Mobayeni. For years, Mobayeni ran her own web design agency. Clients included Rent the Runway, Sailor Jerry, the School of the Visual Arts, plus a few restaurants, such as David Chang’s Momofuku. While companies in other industries usually had a good handle on their web presence, Mobayeni noticed that the restaurants were struggling. There wasn’t a good platform that anticipated their needs and gave them an easy way to present themselves on the web, and so often, their sites suffered for it.

The number has been steadily dwindling the last few years, but it’s surprising how many restaurant sites are still Flash, don’t work on mobile, and make you work to find the location and opening hours. Some examples of Bento’s work: Parm, Fedora, and The Meatball Shop. Damn, now I’m hungry. (via @adamkuban)