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Amazon drops gendered categories for toys

According to a friend of someone on Amazon’s taxonomy team, Amazon has removed the gender taxonomy of toys and games. Here’s the before and after:

Amazon Gender Toys

That’s not to say you still can’t shop for boys and girls toys on Amazon (jeez, those pages bum me out), but taking it out of the standard list of categories is a nice first step.

Now, how about you do something about this Amazon Mom thing? What’s wrong with Amazon Family?