Designer Ben Pieratt calls Hessian "an invader, an ode, a brand in waiting, a pitch to the market". It is also a fully developed brand (logos, Twitter handle, web themes, app icons, etc.) for sale.
As a newborn idea, Hessian is aggressive and evolving. Its only conduit the working mind of designer Ben Pieratt, it fights for life by building meme-hooks through studies in contrasts, nostalgia, repetition and confusion. The Hessian could be a restaurant, a start-up, a clothing brand or more.
Like any great brand, Hessian is for sale. The current asking price is $18,000.