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posted by Sarah Pavis  ·  gift link

Your new TV ruins movies

In a rant as informative as it is funny, filmmaker Stu Maschwitz explains why your TV ruins movies & tells you what presets to use, what settings to disable, and why you shouldn’t buy a TV in a store.

TVs are designed to do one thing above all: sell. To do so, they must fight for attention on brightly-lit showroom floors. Manufacturers accomplish this in much the same way that transvestite hookers in San Francisco’s Tenderloin district do—by showing you everything they’ve got, turned up to eleven. You want brightness? We’ll scald your retinas. You want sharpness? We’ll draw a black outline around everything for you. […]

These days, any TV you are likely to buy, will, by default, have technology enabled that completely changes the emotional quality of the movies you watch. This is a cinematic disaster.

(via @rcjohnso)