In 2004, Roger Ebert wrote A Viewer’s Companion to Citizen Kane. It starts off:
“Rosebud.” The most famous word in the history of cinema. It explains everything, and nothing. Who, for that matter, actually heard Charles Foster Kane say it before he died? The butler says, late in the film, that he did. But Kane seems to be alone when he dies, and the reflection on the shard of glass from the broken paperweight shows the nurse entering the room. Gossip has it that the screenwriter, Herman Mankiewicz, used “rosebud” as an inside joke, because as a friend of Hearst’s mistress, Marion Davies, he knew “rosebud” was the old man’s pet name for the most intimate part of her anatomy.
Clancy Martin is a tenured philosophy professor who used to sell luxury jewelry… and he wasn’t very honest about it.
The jewelry business — like many other businesses, especially those that depend on selling — lends itself to lies. It’s hard to make money selling used Rolexes as what they are, but if you clean one up and make it look new, suddenly there’s a little profit in the deal. Grading diamonds is a subjective business, and the better a diamond looks to you when you’re grading it, the more money it’s worth — as long as you can convince your customer that it’s the grade you’re selling it as. Here’s an easy, effective way to do that: First lie to yourself about what grade the diamond is; then you can sincerely tell your customer “the truth” about what it’s worth.
As I would tell my salespeople: If you want to be an expert deceiver, master the art of self-deception. People will believe you when they see that you yourself are deeply convinced. It sounds difficult to do, but in fact it’s easy — we are already experts at lying to ourselves. We believe just what we want to believe. And the customer will help in this process, because she or he wants the diamond — where else can I get such a good deal on such a high-quality stone? — to be of a certain size and quality. At the same time, he or she does not want to pay the price that the actual diamond, were it what you claimed it to be, would cost. The transaction is a collaboration of lies and self-deceptions.
The manufacturing process for the official NFL football made by Wilson:
It’s fascinating that every football used in the NFL for the past 20-30 years has been made by Deb, Loretta, Peg, Glen, Emmitt, Tina, Etta Mae, Pam, and Michelle. Also, they call the pre-laced, pre-inflated ball a carcass! (thx, peter)
Update: The NY Times takes a slightly different look at the Wilson factory, through the eyes of Jane Helser, who sewed footballs there for almost 50 years.
And then after the teams get the balls, they go through further procedures that vary from team to team. Here’s how the NY Giants prep their footballs for Eli Manning:
The new ball is rubbed vigorously for 45 minutes with a dark brush, which removes the wax and darkens the leather.
Next, a wet towel is used to scour the ball until the ball’s outer surface is soaked through. “You’re not done until the ball is waterlogged and water will no longer bead on it,” Ed Skiba said.
While the ball is wet, it is brushed again.
Then the ball is taken over to an electric spin wheel, where it undergoes another high-speed scrubbing.
At this point, the ball is put aside overnight. Then the process is repeated twice over the next couple of days.
But under-inflating by a couple of PSI is a scandal? Absurd.
The political soundbite has gotten progressively shorter over the past few decades.
A professor at the University of California had just published research showing that the length of the average TV sound bite had dropped dramatically, from 43 seconds in the 1968 presidential election to a mere nine seconds in the 1988 election. And this drop had led to lots of hand-wringing — from professors, from journalists, and from politicians themselves. “If you couldn’t say it in less than 10 seconds,” Michael Dukakis complained about the previous campaign, “it wasn’t heard because it wasn’t aired.”
It’s currently just under eight seconds…which, perhaps not coincidentally, is about how long it would take someone to speak a text or tweet.
Brainstorm Digital showcases some of the visual effects that they did for HBO’s Boardwalk Empire.
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