Twitter is expanding shortened URLs

posted by Jason Kottke   May 26, 2010

I've recently noticed Twitter's search is finding keyword matches in shortened URLs. So if http://kottke.org/tag/Pixar is hidden behind something like http://bit.ly/r3H8Aq in a tweet, a search for "pixar" will pick it up. Which means that Twitter is unpacking shortened URLs. Which means that they could be displaying original URLs in their interface and pushing them out via the API for use in third-party Twitter apps. URL shorteners still suck, so how about it guys? Or are you not really interested in the long-term health and value of your service? (This will probably never happen, BTW. Twitter and bit.ly are partners and share investors. Plus, people are using shorteners for click tracking and whatnot so we're likely stuck with them. But I still believe that outsourcing the long-term viability of your URLs in exchange for a little bit of information is a devilish deal.)