Newspapers: not dead yet

posted by Jason Kottke   Oct 30, 2009

Daniel Gross looks at the numbers and concludes that newspapers aren't doing as badly as you think.

This is the new emerging model — cutting costs, raising prices. It may still fail in the end. But we shouldn't act as if the online-only crowd has it all figured out. Every month, several million Americans pay to have newspapers and magazines delivered to their homes-a trick most online publications have yet to pull off.

The shrinking circulation while raising prices reminds me of Apple's strategy in the mobile phone and personal computing space: they have less market share but they make more money on each sale than their competitors by offering a premium product.