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posted by Jason Kottke  ·  gift link

Sea kittens!

Somehow not from The Onion: PETA is trying rebrand fish as “sea kittens”.

We’re going to start by retiring the old name for good. When your name can also be used as a verb that means driving a hook through your head, it’s time for a serious image makeover. And who could possibly want to put a hook through a sea kitten?

I guess that’s not any worse than Chicken of the Sea. (via design observer)