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posted by Jason Kottke  ·  gift link

Personal identity guidelines

We’ve seen personal annual reports, but now Christopher Doyle has devised a set of personal identity guidelines for himself.

The image above is from a spread marked Full Colour Vertical_Private. The following ‘key identity formats’ are, of course, Full Color_Vertical, Full Colour Seated_Casual and Full Colour Seated _Formal.

The incorrect uses are hilarious.