E-ink magazine cover

The September 2008 issue of Esquire magazine will feature an e-ink cover.

“This is really the 1.0 version,” said Kevin O’Malley, Esquire’s publisher. “Imagine when the consumer walks by a newsstand and sees that it is alive.”

I am not looking forward to a living newsstand…imagine Times Square writ small. The cover will come with a small battery that will power the display for only 90 days.

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• Esquire
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