Dave Winer’s perceptive comments on the future

Dave Winer’s perceptive comments on the future of advertising:

Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. There’s little point in saying something until the time is right, then you just have to say it once, and the idea takes over and does all the work.

That sounds overly optimistic to me but there’s definitely something of substance there.

• advertising
• Dave Winer