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posted by Jason Kottke  ·  gift link

Five-cent Coca-Cola

The price of a bottle of Coca-Cola remained a nickel for more than 70 years, until 1959. “The price of sugar tripled after World War I before falling back somewhat; over the past six decades, the price of coffee has gone up eightfold. Coke itself was taxed first as a medicine, then as a soft drink, and survived sugar rationing. All the while, the price stayed at a nickel.”