Racing with my phone

On the way home from work this evening, I stopped by Times Square and played a video game on one of the jumbo videotrons:

Yahoo! partnered with interactive agency R/GA to produce the car racing game to promote their automotive site. The game play is pretty simple…you call an 800 number (1-800-660-4402), listen for your race, and when the starting flag goes down, you press 2 to speed up and 8 to slow down (like slot cars). I crashed twice, once into a cab and once while going too fast around a corner, but I still beat the stuffing out of the other car.