Coke and Pepsi providing something for everyone

posted by Jason Kottke Feb 23, 2004

Coke and Pepsi providing something for everyone with their micro-niche soft drinks. Coke Grovestand and Cool-Ranch Pepsi. Mmm.

Reader comments

Stefan JonesFeb 23, 2004 at 7:05PM

How about Moxie, or Ginger Beer? We need those more than Mango 7-Up.

Todd W.Feb 24, 2004 at 12:10PM

I didn't realize this was the NYer's humor article until about 4 paragraphs in. Cola marketing is where branding most pointedly becomes self-satire.

u07chFeb 24, 2004 at 5:46PM

Funny thing; i was at club med in december where it was serve yourself at teh drinks fountain. I actually liked 50% diet 50% full fat coke ... so mid coke has at least one customer

spygeekFeb 25, 2004 at 11:18AM

So I'm not the only one who calls it "full fat coke" even though there's no fat in it. hmmm.

This thread is closed to new comments. Thanks to everyone who responded.