Disney celebrates infinite copyright extension of 75yo
Disney celebrates infinite copyright extension of 75yo Mickey with big merchandising push. guess what’s not on Lessig’s Amazon wishlist
Advertise here with Carbon Ads
This site is made possible by member support. ❤️
Big thanks to Arcustech for hosting the site and offering amazing tech support.
When you buy through links on kottke.org, I may earn an affiliate commission. Thanks for supporting the site!
kottke.org. home of fine hypertext products since 1998.
Reader comments
AaronJul 28, 2003 at 10:13AM
When I read this,
Disney's consumer-products division has been flagging since the decline of the character apparel trend in the mid-'90s (Warner Bros. has felt the same pinch on its character wear). Disney hopes that a Mickey full-frontal assault can help the division, though there is no guarantee that consumers have more of an appetite for the mighty Mouse, as evidenced by the division's poor results.
... I worry that their marketing campaign will indeed cause everyone to want to wear Mickey(R) clothing again and my faith in humanity will again plummet.
Blackman Mark Jan 20, 2004 at 8:32AM
The important thing isn't doing, but knowing how you do it.
This thread is closed to new comments. Thanks to everyone who responded.