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Disney celebrates infinite copyright extension of 75yo

Disney celebrates infinite copyright extension of 75yo Mickey with big merchandising push. guess what’s not on Lessig’s Amazon wishlist

Reader comments

AaronJul 28, 2003 at 10:13AM

When I read this,

Disney's consumer-products division has been flagging since the decline of the character apparel trend in the mid-'90s (Warner Bros. has felt the same pinch on its character wear). Disney hopes that a Mickey full-frontal assault can help the division, though there is no guarantee that consumers have more of an appetite for the mighty Mouse, as evidenced by the division's poor results.

... I worry that their marketing campaign will indeed cause everyone to want to wear Mickey(R) clothing again and my faith in humanity will again plummet.

Blackman Mark Jan 20, 2004 at 8:32AM

The important thing isn't doing, but knowing how you do it.

This thread is closed to new comments. Thanks to everyone who responded.