Gladwell reviews The Social Life of Paper

>From the keyboard (or is it pen?) of Malcolm Gladwell comes The Social Life of Paper, a review of The Myth of the Paperless Office (which seems like a expansion of some of the ideas about paper and the paperless office from The Social Life of Information). Someone (Gladwell? Gleick? Standage? Me?) should write a book called Technologies That Were Supposed to Completely Supplant Older Technologies But Didn’t and Why. Chapters could include “Computers vs. Paper”, “The Internet vs. Television”, and “Amazon.com vs. Bookstores”. What chapters would you recommend (and why)?