Carl posts an early version

posted by Jason Kottke   Jul 13, 2001

Carl posts an early version of the HotWired FAQ. The humble beginnings of the banner ad:

"Each advertiser is accessible only through a single discreet banner at the head of a content section. Most advertising is 90 percent persuasion and 10 percent information; advertising on HotWired reverses this ratio. And the privacy of members is guaranteed by HotWired's unqualified commitment to never divulge a member's personal information to advertisers."