homeaboutarchives + tagsshopmembership!

Boom Box is an excellent

posted by Jason Kottke   Sep 08, 2000

Boom Box is an excellent article from The New York Times Magazine on the advent of smart television recording systems like TiVo and ReplayTV:

“The owners of the 100,000 or so black boxes that have already been installed have two distinctly unsettling new habits. The first is that they don’t watch scheduled TV anymore. […] But that isn’t the worst news that TiVo and Replay have for the television networks. The worst news is that no one watches commercials anymore. Eighty-eight percent - 88 percent! - of the advertisements in the programs seen by viewers on their black boxes went unwatched. If no one watches commercials, then there is no commercial television.”