A while ago, hell.com, an

A while ago, hell.com, an elite design collective, moved their site over to no-such.com, claiming that they wanted to start fresh with a “lower profile” (source: rhizome.org). I wonder if the fact that their domain name could fetch nearly $8 million at auction influenced their decision any? Hopefully, that windfall, instead of being pocketed, will be invested back into the no-such group of designers, freeing them to dazzle us with their efforts.