A note for those of

A note for those of you attending SXSW: Bryan and I were talking a while back and we figured that instead of saying “South by Southwest”, which is a mouthful, it would be easier to sound out the acronym and pronounce it as “sick-sow” (you know, like an ailing pig). Go ahead, try it on, see if it suits you. I’m not entirely sold on it yet…it still sounds a little strange and pretentious when I say it.