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The DoubleClick opt-out is not

posted by Jason Kottke   Jan 29, 2000

The DoubleClick opt-out is not currently working. They apologize for the inconvenience, but could they just be waiting for the firestorm to blow over before turning it back on?

Three parts of communication:

  1. What is said.
  2. What is heard.
  3. What is intended to be heard.

In most online communication, intentions are masked by the lack of physical presence. Misunderstandings and flame wars arise when what is said & what is heard are different and intentions are assumed. Next time someone’s email or mailing list post makes you angry, step back and don’t assume you know what they were intending you to hear.