Your Backpack Got Worse On Purpose. “From a shareholder’s perspective, the bag that falls apart is the better product. That’s the business model. Repeat failure, repeat purchase, repeat revenue. The quality decline isn’t a side effect. It’s the strategy.”




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Related to another linked-within-WoP post: I got a cheap Milwaukee M18 starter-pack of drill and ¼" impact for Xmas one year and lived with those for a few years. Then needed more/better and looked seriously at DeWalt, but....something about them just looked...not as good.
Now I know why: Milwaukee got bought out and did it right - investing in R&D and "better"; DeWalt got bought out and got driven to maximize profit.
I thought it was a joke as I got way deep into the Milwaukee ecosystem (last count 17 tools and slightly more batteries :facepalm:) which I heard from longtime Milwaukee fans, but now I realize it's true: Friends don't let friends buy DeWalt.
As a driveway mechanic and an amateur luthier, I've had similar experiences with hand tools. I have Craftsman tools from the 50s that were hand-me-downs and still work like new or can be sharpened/cleaned/etc. back to a like-new state, and Craftsman tools from the 2010s that have broken under very normal operating conditions, rust easily, and require constant maintenance (good luck exercising the warranty). I'm finding that unless it's Japanese, unavailable for purchase through a big box store, or 50 years old, it's just not worth it. BTW, I love my Milwaukee and Makita power tools too. No DeWalt in the shop.
This post and the two others on the site are nicely done, but speaking of capitalism... the author works at Palantir? https://www.linkedin.com/in/keyanasapp/
It used to be if you didn't like a product's quality, you went to a competitor . But as the article outlines, there is no anti-trust enforcement so a parent company buys up the majority of competitors.
I also see some of the K-shaped economy here. If you are doing ok, then buying the $200 backpack is a smart investment. But if money is tight, buying a cheap backpack solves the need but costs more in the long run.
A lot of folks in other online spaces mentioning this is probably AI written ☹️
Most obvious tell I've found is lots of short, choppy sentences. Won't find one run-on sentence.
Lots of that pattern "Point one. Point two. Point three." Short and choppy!
Seen others point out the lack of sources too. Lots of claims being made and nary a link or reference image to be found!
A good article on another AI writing giveaway, "it's not X, it's Y": https://www.theguardian.com/commentisfree/2026/apr/15/chatgpt-stylistic-quirk-its-not-x-its-y
Quoting the article:
> The quality decline isn't a side effect. It's the strategy.
I don't want that to happen here.
I made it through the backpack one without really noticing, but the glasses one does reek of AI.
I've got sucked into a few Youtube videos that I'm sure are AI-generated slop as well. Hate that crap.
(e.g. https://youtu.be/lNk_s_pRkBQ)
I see references to planned-obsolescence everywhere, but I've never actually seen a compelling case that companies actually do this, for the sole reason, that usually when something prematurely breaks on you, rarely do you buy the same brand again. They allude to a monopoly here, and 55% market share is a lot, but it's still barely half.
Yes, products got a lot worse in the last few decades, but that's just market forces/consumers driving the prices down across all consumer-facing industries. If you want to pay extra and buy something that will last a long time, you definitely can, but that market remains fairly niche.
i am waiting for "Your software got worse on purpose" mr. palantir :-)
Planned obsolescence isn't new. We need to fight for right to repair, and also advocate, as communities, for companies to be held accountable for shitty products. Cooltools used to be great for this, and askMefi often has threads on brands or products that still last forever. This is a way to fight inshittification.
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