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All the typefaces used on the iconic Huy Fong sriracha label

posted by Jason Kottke   Feb 27, 2018

Fonts in Use took a crack at identifying the crazy quilt of typefaces used on the label of Huy Fong sriracha.

Sriracha Fonts

The most prominent Latin text elements are rendered in a variety of informal script typefaces released by American Type Founders in the 20th century, namely Balloon and its shaded counterpart, Balloon Drop Shadow, as well as Brody. Smaller text on the back of the bottle is set in Impress and Tekton.

And they threw Arial in there for good measure. Oof. Don’t miss the first comment about the label’s Chinese fonts; “In the West, PMingLiu has become a prominent component of what some might call the “Asian diaspora aesthetics”. In East Asia, it is seen as the signature for those typographically unenlightened.”

P.S. No one knows who drew the label’s iconic rooster. And remember when people were stockpiling Huy Fong sriracha due to shortages? Simpler times.

Update: After I wondered on Twitter what the Huy Fong sriracha label would look like if the great Modernist designer Massimo Vignelli designed it, the folks at Major Interactive came up with this:

Sriracha Helvetica

*slow clap*