NASA's original logo looked something like this:
It was referred to, colloquially, as the meatball. In the 1970s, the meatball was switched out for the worm, a more Modernist take:
This logo was done by Richard Danne and Bruce Blackburn, and Danne wrote an essay about the experience.
And here is one of the most interesting exchanges I've ever witnessed in a design presentation:
Fletcher: "I'm simply not comfortable with those letters, something is missing."
Low: "Well yes, the cross stroke is gone from the letter A."
Fletcher: "Yes, and that bothers me."
Low: "Why?"
Fletcher: (long pause) "I just don't feel we are getting our money's worth!"Others, not just the designers were stunned by this last comment. Then the discussion moved back to the strong red/rust color we were proposing. We had tried many other colors of course, including the more predictable blue range, but settled on red because it suggested action and animation. It seemed in spirit with the Can Do nature of the Space Agency.
Fletcher: And this color, red, it doesn't make much sense to me."
Low: "What would be better?"
Fletcher: "Blue makes more sense... Space is blue."
Low: "No Dr. Fletcher, Space is black!"
NASA's Graphics Standards Menu utilizing the worm logo can be seen here.
The space agency switched back to the original logo in 1992. Michael Bierut compared the two:
The worm is a great-looking word mark and looked fantastic on the spacecraft. By any objective measure, the worm was and is absolutely appropriate, and the meatball was and is an amateurish mess.
(thx, jarrett)
Note: You can find more Quick Links in the archive.
European cities are transitioning to the use of cargo e-bikes and other micro-mobility solutions for package and other urban deliveries because they are safer, cleaner, and even faster in some cases than using vans or large trucks. The US isn't making that same shift right now — this video from Vox explores why...and how we can move in that direction.
Fortunately, there's a hero waiting in the wings: the e-cargo bike. Not only can these bad boys deliver packages in urban environments just as quickly (and sometimes faster) than delivery vans, they take up far less space and are much less likely to cause pedestrian deaths. Companies like Amazon, DHL, and UPS are using them in several European cities, but American cities haven't followed suit.
In this video, we explore why that is, and lay out some of the big steps American cities would need to take to join the e-bike delivery revolution.
See also No Cars Allowed in This Swiss Town (Except Tiny Electric Ones).
As a tribute to Brian Eno, visual artist Thomas Blanchard made this video of Emerald and Stone, a 2010 song that Eno collaborated on with Jon Hopkins & Leo Abrahams. According to Blanchard, he made the video with no digital visual effects — "the visual compositions have been created out of paint, oil and soap liquid."
Eno himself is still working and mentoring younger artists...he and Fred Again released an ambient album back in May.
Note: You can find more Quick Links in the archive.
Here's a fun thought experiment: can you destroy a black hole? Nuclear weapons probably won't work but what about antimatter? Or anti black holes? In this video, Kurzgesagt explores the possibilities and impossibilities. This part baked my noodle (in a good way):
Contrary to widespread belief, the singularity of a black hole is not really "at its center". It's in the future of whatever crosses the horizon. Black holes warp the universe so drastically that, at the event horizon, space and time switch their roles. Once you cross it, falling towards the center means going towards the future. That's why you cannot escape: Stopping your fall and turning back would be just as impossible as stopping time and traveling to the past. So the singularity is actually in your future, not "in front of you". And just like you can't see your own future, you won't see the singularity until you hit it.
🤯
And much more in the archives...