The Design of the New Swiss Passport

There are so many reasons these days to covet a Swiss passport but let me give you one more: the design kicks ass. First issued in 2022, the document was designed by creative agency RETINAA.

Drawing on cartographic tradition yet modern in its use of 3D modeled landscapes, the design depicts an imaginary journey along watercourses, from the Alpine peaks down to the valleys, through the 26 cantons and to the world beyond. This journey starts on the first page of the document, which features the Pizzo Rotondo, a summit in the Saint-Gotthard Massif at the crossroads of linguistic regions. Under ultraviolet light, contour lines reveal the landscapes’ topography, enhanced with architectural landmarks that showcase the country’s rich cultural heritage and history.

There are all kinds of beautiful security features that show up only under UV light:

What I love most about the Swiss passport is the idea that things can be official & beautiful, secure & beautiful, utilitarian & beautiful, meaningful & beautiful. From an interview with one of the designers:

With the design, we wanted to redefine what a Swiss document looks like in the 21st century. The design of passports often looks outdated, even though the technologies used to produce these documents are extremely innovative.

Instead, we wanted to create a contemporary design around a visual narrative. It allowed us to incorporate security features that are not only difficult to counterfeit, but also play a role in the narrative. Ultimately, the passport should be a document that holders can trust, identify with and be proud of over the next 15 years!

• design
• Retinaa
• Switzerland