Beyonce’s Single Ladies covered by Pomplamoose
A good example of what Robin Sloan calls the production-as-performance video.
What I love about the approach is that it’s showing us a complicated, virtuoso performance, but making it really clear and accessible at the same time. It’s entertaining, but it’s also an exercise in demystification — which of course is exactly the opposite objective of every music video, ever. Their purpose has been to mystify, to masquerade, to mythologize in real-time.
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