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“When the 40,000 subscribers to Reason, the monthly

posted by Jason Kottke   Apr 05, 2004

“When the 40,000 subscribers to Reason, the monthly libertarian magazine, receive a copy of the June issue, they will see on the cover a satellite photo of a neighborhood - their own neighborhood. And their house will be graphically circled.”. This should win every design award out there come next year.

Reader comments

DrewApr 05, 2004 at 10:02PM

that is SO boring! Who would want a satellite photo of their own neighborhood? puzzling.

andyApr 05, 2004 at 10:11PM

Maybe a printing award…

brian breslinApr 05, 2004 at 10:52PM

the whole point i think is that it will shock people. Sorta like putting big brother in perspective.

RobertApr 05, 2004 at 11:12PM

I wonder what they’ll put on the newsstands.

barnesApr 05, 2004 at 11:26PM

The error rate between most of the commercially available satellite imagery and address data is normally pretty high, due mostly to lousy address recordkeeping. If I was a betting man, I’d wager that about 10,000 subscribers won’t get a photo of their residence, but instead will get the place across the street, or a quarter mile down the road.

BenApr 06, 2004 at 8:04AM

A similar thing was done with a subscription to a mag i had, where an advert was enclosed form some company or other, shaped as a postcard, and addressed to me. I more than double took when i saw it.

Dirk BrandtsApr 12, 2004 at 10:10PM

Ideologues make shitty designers.

This thread is closed to new comments. Thanks to everyone who responded.