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posted by Jason Kottke  ·  gift link

Borrowing a page from the

Borrowing a page from the world of footwear, General Mills will soon allow people to make their own cereal:

“Welcome to mycereal.com, where cereals don’t exist until you create them. We will formulate a cereal tailored to your individual tastes and health concerns, and deliver it right to your door.”

Pimentoloaf.com, anyone?