WorldChanging: make this Earth Day the last one. "Earth Day accomplished its mission; the environment is now near the top of the global agenda. By making this Earth Day our last, we can signal that the time for mere awareness is over, and the time for real transformation has arrived."
Worldchanging: A User's Guide for the 21st Century is out today. "[The book] is a groundbreaking compendium of the most innovative solutions, ideas and inventions emerging today for building a sustainable, livable, prosperous future." The authors came up with a clever stunt to promote the book: have everyone buy the book on Amazon today at 11:11am PT to drive up the sales rank and let the "rich get richer" effect take over from there. The book is currently at #13.
Edward Burtynsky and World Changing have collaborated on a video using his photographs to depict humanity's impact on the planet. Burtynsky has pledged $50,000 from his 2005 TED Prize (as has the Sapling Foundation) to match donations to World Changing. More information on the TED blog.
