Nisan is a balding 37-year-old man with gray hair and Nemutan is his girlfriend, a video game character printed on a pillow.
When I joined the couple for lunch at their favorite all-you-can-eat salad bar in the Tokyo suburb of Hachioji, he insisted on being called only by this new nickname, addressing his body-pillow girlfriend using the suffix “tan” to show how much he adored her. Nemutan is 10, maybe 12 years old and wears a little blue bikini and gold ribbons in her hair. Nisan knows she’s not real, but that hasn’t stopped him from loving her just the same. “Of course she’s my girlfriend,” he said, widening his eyes as if shocked by the question. “I have real feelings for her.”