Leica announced a new version of their M series camera on Monday and the "one more thing" concerned a Jonathan Ive-designed special edition of the Leica M.
This camera will be the mother of all limited editions based on one simple fact: only a single unit of the camera will ever be produced. Aside from announcing this camera, not much else was revealed. It is, however, for more than just a publicity stunt: the camera will be auctioned off, and the proceeds will be donated to charity.
The regular M retails for almost $7000 so I imagine the iLeica will go for about eleventy gajillion. Also, designed? How much leeway will Ive have to really change the camera? He'll just slap some new colorways on it, yes? (via df)
The sound of a Leica shutter.
When you take a picture with an S.L.R., there is a distinctive sound, somewhere between a clatter and a thump; I worship my beat-up Nikon FE, but there is no denying that every snap reminds me of a cow kicking over a milk pail. With a Leica, all you hear is the shutter, which is the quietest on the market. The result -- and this may be the most seductive reason for the Leica cult -- is that a photograph sounds like a kiss.
That's Anthony Lane in the New Yorker.
Leica is offering a "perpetual update program" for its M8 digital camera.
In keeping with these proud traditions, but now in the age of digital technology, Leica introduces it's perpetual update program which makes the LEICA M8 a digital camera in which, uniquely, owners will be able to incorporate the latest refinements and developments in technology. While other digital cameras quickly become outdated and are replaced by new models, Leica's new concept allows it's customers to invest in the photographic equipment they need sure in the knowledge that they will not miss out on improvements and technological developments in the future.
The first upgrade adds a hard-to-scratch sapphire glass LCD screen cover and a quieter shutter.
Update: Just to be clear, the upgrade program costs money. According to Gizmodo, the first upgrade is $1800. On the plus side, each time you upgrade, they extend the warranty on the whole camera for two years.
An examination and celebration of the Leica by Anthony Lane in this week's New Yorker.
Asked how he thought of the Leica, Cartier-Bresson said that it felt like "a big warm kiss, like a shot from a revolver, and like the psychoanalyst's couch." At this point, five thousand dollars begins to look like a bargain.
Exploring the Leica web site after reading the article, I was intrigued to learn of Leica's á la carte program for customizing an MP or M7. Tempted... There's also a limited edition titanium M7 that retailed for ~10,000 euros.