When Steve Jobs disregards a market segment -- think mp3 players or cell phones -- that sometimes means Apple is about to jump in and take over. When asked about Amazon's Kindle a few months ago, Jobs said:
"It doesn't matter how good or bad the product is, the fact is that people don't read anymore. Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don't read anymore."
Of course, that set off speculation that Apple was about to do just that, integrate a book reader into a series of portable internet devices.
It's speculation like this that feeds the conspiracy theory in all of us. Being an Apple fan is like that -- except once every few product cycles the conspiracy actually plays out.
I want a proper e-book reader as much as anyone, but Amazon's Kindle sounds underwhelming (and unfortunately looks, as a friend put it, like "the Pontiac Aztec of e-readers"). Amazon CEO Jeff Bezos says:
This isn't a device, it's a service.
That's CEO-speak for "yay, we can charge you for buying this gadget again and again". That emphasis makes it seem like the Kindle is less of a "read any text you want on the go" device and more of an interface for purchasing Amazon's e-books, e-magazines, and blogs (yes, they're charging for blogs somehow...). E-ink is a genuine innovation but until someone without some skin in the media game takes a good crack at it, e-book readers are destined to be buying machines and not reading machines.
Update: Here's a list of all the blogs that Amazon is selling for reading on the Kindle. Subscriptions are $0.99-$1.99. No kottke.org (thanks, Amazon!!). Are the bloggers getting their cut of the subscription fees? Can I put kottke.org on there for free...or at least at cost? I suspect bloggers are getting a cut, with the rest taken by Amazon for profit and the conversion of the blogs' text into whatever goofy format the Kindle uses. Would have been a lot cooler to put an RSS reader on there and just let people read whatever blogs they wanted.
Update: Joel Johnson has some more information about the Kindle after playing with one for a bit. The device service (sorry!) has an experimental web browser, on which you can browse whichever blogs and sites you wish (on Amazon's dime).
Update: Engadget says, among other things, that "blogs that are aggregated by the Kindle get a revenue share with Amazon, since it costs money to get those publications." (thx, daniel)
