In a 1989 interview for Dutch television, Pixies frontman Frank Black talks about his songwriting process as creating a “poetic structure” with the melody and letting the lyrics flow from there. The Dutch graphic design studio Experimental Jetset took inspiration from Black’s approach.
When we get an assignment (which usually comes in the form of a question, a theme, a problem or a riddle), we feel as if the solution is already enclosed in the assignment itself. The design is already there; it just has to be released. Like the fist from Frank Black’s shirt.