Dave Pell's advice for Yahoo!: Do What You're Great At.
Yahoo is grown up. They know what they're great at. They are great at news. When it comes to news, they absolutely crush Google. So here's a whacky idea my Yahoo friends. Why not define yourself by your news services and the other stuff where you destroy the competition?
Dave Pell, peanut butter expert, has found the best peanut butter in the world.
I love peanut butter. But more importantly for the statement you are about to read here, I know peanut butter. I know peanut butter the way Da Vinci knew fluid mechanics, the way Einstein knew physics, the way Grand Master Flash knows a turntable, the way Tom Brady knows how to perfectly balance throwing touchdowns and humping supermodels. I have eaten it. I have coddled it. I inhaled. What can I say? That's how I spread.