Daniel Gross looks at the numbers and concludes that newspapers aren’t doing as badly as you think.
This is the new emerging model — cutting costs, raising prices. It may still fail in the end. But we shouldn’t act as if the online-only crowd has it all figured out. Every month, several million Americans pay to have newspapers and magazines delivered to their homes-a trick most online publications have yet to pull off.
The shrinking circulation while raising prices reminds me of Apple’s strategy in the mobile phone and personal computing space: they have less market share but they make more money on each sale than their competitors by offering a premium product.