Advertise here with Carbon Ads

This site is made possible by member support. โค๏ธ

Big thanks to Arcustech for hosting the site and offering amazing tech support.

When you buy through links on kottke.org, I may earn an affiliate commission. Thanks for supporting the site!

kottke.org. home of fine hypertext products since 1998.

๐Ÿ”  ๐Ÿ’€  ๐Ÿ“ธ  ๐Ÿ˜ญ  ๐Ÿ•ณ๏ธ  ๐Ÿค   ๐ŸŽฌ  ๐Ÿฅ”

kottke.org posts about conspiracytheories

Steve Jobs, encouraging the conspiracy theory in all of us

When Steve Jobs disregards a market segment โ€” think mp3 players or cell phones โ€” that sometimes means Apple is about to jump in and take over. When asked about Amazon’s Kindle a few months ago, Jobs said:

“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore. Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”

Of course, that set off speculation that Apple was about to do just that, integrate a book reader into a series of portable internet devices.

It’s speculation like this that feeds the conspiracy theory in all of us. Being an Apple fan is like that โ€” except once every few product cycles the conspiracy actually plays out.