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kottke.org posts about 'buzzfeed'

BuzzFeed is looking to hire a Perl developer to join a small development team.

We are in need of a experienced software developer well versed in Perl and web based technologies. Looking for a motivated individual who has experience building scalable web application in Perl and MySQL, and has a familiarity with developing in Unix/Linux environments.

Apr 30, 2008    tags: buzzfeed

A new version of Buzzfeed launched late last night. It's not exactly a 2.0 release, but it's a major step toward that near-future event. Disclosure: I'm an advisor to Buzzfeed.

Apr 24, 2008    tags: buzzfeed

Buzzfeed gets a little love in this week's New Yorker article about the "death and life of the American newspaper".

The Huffington Post's editorial processes are based on what Peretti has named the "mullet strategy." ("Business up front, party in the back" is how his trend-spotting site BuzzFeed glosses it.) "User-generated content is all the rage, but most of it totally sucks," Peretti says. The mullet strategy invites users to "argue and vent on the secondary pages, but professional editors keep the front page looking sharp. The mullet strategy is here to stay, because the best way for Web companies to increase traffic is to let users have control, but the best way to sell advertising is a slick, pretty front page where corporate sponsors can admire their brands."

Here's the mullet strategy page on Buzzfeed. (Disclosure: I'm an advisor to Buzzfeed.)

Mar 24, 2008    tags: buzzfeed journalism

Buzzfeed has started collecting their trends onto tag pages; my favorite tag so far is No One Cares...it's a collection of the trends that people weren't interested in reading, like Pancake Day, Chinese People Using the Internet, and Carl Sagan Blog-A-Thon. Come on! What's wrong with thozzzzzzz...

Feb 22, 2008    tags: buzzfeed

Several of the web's most popular sites (Digg, YouTube, MySpace, CNN) are using the mullet strategy (business up front, party in the rear) for content to attract both boisterous users and well-heeled advertisers. "They let users party, argue, and vent on the secondary pages" -- that's the party in the rear -- "but professional editors keep the front page looking sharp" -- the business up front.

kottke.org is 9 years old today

On March 14, 1998, I made the first post to this little site. And I'm still standin' (yeah yeah yeah). Here's to 9 more years. Actually, I'll settle for making it to 10. Baby steps.

In addition to my regular duties on kottke.org, I'm editing Buzzfeed today. Stories so far: Bracket Madness, Sweet Sweet Passover Coke, and 2007 Movie Season. More to come this afternoon.

And if that weren't enough excitement for one day, it's also Pi Day. (Whoa, the Pi Day web site uses Silkscreen!) I bet the Pi Dayers are really looking forward to 2015 when they can extend the fun to two additional decimal places.

Here's one for your SXSW calendar: Buzzfeed and Ze Frank are hosting a party on Saturday, March 10 at 10pm with music by Juiceboxxx. Disclosure: I'm an advisor to Buzzfeed and as such, I advise you to check out this party.

Update: If you're planning on attending, make your mark at Upcoming.

Buzzfeed: the new Digg? Note: I'm a Buzzfeed advisor.

Nov 29, 2006    tags: buzzfeed digg

Buzzfeed launches

Jonah Peretti, late of Eyebeam and currently of Huffington Post, and his fine team have launched Buzzfeed. From the about page:

BuzzFeed distinguishes what is actually interesting from what is merely hyped. We only feature movies, music, fashion, ideas, technology, and culture that are on the rise and worth your time.

The content territory that Buzzfeed aims to fill is an interesting one. The site is not Digg with 125 new items to read on the front page every day. Neither is it an historical record of what people thought was interesting at a certain point in time. It's more like a water cooler conversation with velocity, a moving snapshot of what the media and blogosphere is talking about. As a result, the stuff you see on Buzzfeed is not the absolute newest, freshest thing...there's no truly breaking news on the site because to have buzz around something, people already need to be talking about it somewhere. But unless you're completely obsessive about keeping up with everything going on in all corners of the world, it's likely that Buzzfeed will show you something new and interesting every day, especially if it's in an area you don't normally pay attention to. That's the goal, anyway.

I think it's a great approach, an attempt to cut through a bit of the hype and look past the memes you might chuckle at and then completely forget about and instead, as the about page says, "aggregate authentic excitement that captures what real people are saying about the things they find most interesting". The Borat trend is an example of something that really works with this approach. Unlike most films released these days, there's a surprising number of different things around Borat to talk about. There's the movie itself. There's the surprise popularity of it. And the almost universal great reviews. Then came the lawsuits. Now there's a bit of a backlash. And there's the Snakes on a Plane angle...Borat is a movie that succeeded through viral marketing where SoaP largely failed. A bit of something for everyone there, even for the hardcare Borat fan.

Warning Disclosure: I am an advisor to Buzzfeed.

Job opening for a web designer

I'm the Design Advisor for a new small company in NYC, and we're looking for a full-time web designer. I can't tell you a whole lot about the company here, but I can say it involves the web, contagious media, & weblogs and the people responsible are creative, reasonable, smart, level-headed and not at all "dot com".

What we're looking for is a generalist sort of web designer, someone who can develop the information architecture for an information-oriented web application, do visual mockups in Photoshop/Illustrator based on the IA, code the site up with valid XHTML/CSS, doesn't flee at the sight of a little Perl or PHP code, is familiar with weblogs, and knows some JavaScript. You don't need to be completely solid on all of that, but if you're not, you should be a quick on-the-job learner and just generally curious about the world and interested in learning how it all fits together.

I will provide ad hoc feedback and you'll be working closely with Jonah Peretti and a small team of smart folks onsite in NYC (most likely in Soho or Chinatown). This is a full-time salaried position, benefits are included, and you'll get equity in the company. The position is open immediately so if you're interested, send your resume/portfolio to jobs@buzzfeed.com with a subject line of "Web Designer position" (plain text resumes and links to online resumes/portfolios are greatly preferred to email attachments). We look forward to hearing from you.

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kottke.org is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998. You can read about me and kottke.org here. If you've got questions, concerns, or an interesting link for me, send them along. Here's the kottke.org RSS feed kottke.org RSS feed.

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