Custom alphabets Mar 03 2011
I love this C from Lettercult's AlphaBattle.
People whose surnames begin with the first few letters of the alphabet (A-I) seem to react differently to certain situations than those whose surnames begin with the letters at the end of the alphabet (R-Z). Slate reports.
E-mails were sent out to adults offering them $500 to participate in a survey. Average response time was between six and seven hours. The same negative correlation between response time and alphabetic rank was observed, but only when the researchers looked at the names the respondents were born with. When Carlson and Conard looked at married names or names changed for some other reason, the correlation dwindled to insignificance. This, they conclude, demonstrates that the "last name effect" derives from "a childhood response tendency." Only people who grew up with a name at the back of the alphabet demonstrated truly Pavlovian responses to the $500 offer.
See also the birth-month soccer anomaly.
The theme and title of the piece was 'Learn your A-B-Sea' and took the format of an alphabet chart illustrated with fish and sea creatures that could be found in the local stretch of water, the Arabian Gulf.
A set of nicely illustrated Star Wars ABC cards. A is for Ackbar, S is for Sarlacc, etc.
If you need to read any literature from Krypton (Superman's home planet), here's the 118 letter alphabet you'll need to know.
The politically incorrect alphabet. A is for abortion, B is for bomb, C is for cigarettes...
Design critique of the alphabet. "Puhleez! The capital I without the crossbars top and bottom is either the laziest piece of design in history, or an elegant stroke of modernism. With the crossbars it's just clunky, boring and awkward. The lowercase i is kind of cute with that little dot, I suppose, but I'm not really buying it. This one should have never made it out of the comp stage."
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