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kottke.org posts about Tobias Van Schneider

Dieter Rams’ classic design principles updated for the tech industry

posted by Jason Kottke   Apr 28, 2017

Dieter Rams, the legendary designer, came up with a now-famous list of Ten Principles for Good Design. Among them:

Good design makes a product understandable. It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

Recently, designer Tobias Van Schneider posted a tongue-in-cheek update of Rams’ list, the 2017 Tech Industry edition.

Ten Principles for Good Design, tech edition

1. Good design is disruptive.
2. Good design makes a product addicting.
3. Good design is A/B testing.
4. Good design makes a product collect data.
5. Good design is notifications.
6. Good design is agreeing to the terms & conditions.
7. Good design is temporary.
8. Good design is a prototype.
9. Good design is a chatbot?
10. Good design is pleasing your shareholders.