How the 30 Rock sausage is made May 22 2012
This long four-part interview of 30 Rock show runner Robert Carlock at the AV Club is, as mentioned, long but worth reading if you're into TV or 30 Rock. Part one covers season one & and part of two, and part two walks us through part of season two & season three.
[Jerry Seinfeld's] people and NBC were talking at a very high level about promoting Bee Movie, and they were encouraging us to use him. We were really eager to do anything we could to continue our life writing the show, in part, at that point, because we'd really fallen in love with writing it. I will never have another opportunity to write for those people again. Writing a half-hour for Alec Baldwin is insane. And to work with Tina. A lot of the things this show has done, like product integration and guest stars, is partly to give NBC the fewest number of excuses possible to get rid of us. If they're saying, "We'll promote you. Have Seinfeld on," and we all love Seinfeld, we'll sit down and try to find a way to do it on our terms-much like product integration, where every time we've done it, we've had the luxury of being able to call it out or mock it or integrate it. This past live show had a couple of P.I. things in it, because that was so much about television that you're able to do it. We were happy to have Jerry come on the show, and he shot 10 pages in a very long day. We usually shoot six or seven pages, so it was a real burden.
Parts three & four to come. (via @khoi)