kottke.org posts about Rich Cohen

The history of America is the history of the auto industrySep 30 2009

Rich Cohen has a really fantastic article about the American history of the automobile and car salesman in the September issue of The Believer.

The history of America is the history of the automobile industry: it starts in fields and garages and ends in boardrooms and dumps; it starts with daredevils and tinkerers and ends with bureaucrats and congressmen; it starts with a sense of here-goes-let's-hope-it-works and ends with help-help-help. We tend to think of it as an American history that opens, as if summoned by the nature of the age, early in the last century, when the big mills and factories were already spewing smoke above Flint and Detroit, but we tend to be wrong. The history of the car is far older and stranger than you might suppose. Its early life is like the knock-around life one of the stars of the '80s lived in the '70s, Stallone before Rocky, say, picking up odd jobs, working the grift, and, of course, porn. The first automobile turned up outside Paris in 1789, when Detroit was an open field. (The hot rod belonged to the Grand Armee before it belonged to Neal and Jack.) It was another of the great innovations that seemed to appear in that age of revolution.

Cohen references one of my favorite pieces from a few years ago, Confessions of a Car Salesman, in which a journalist goes undercover for three months at a pair of Southern California car dealerships. Required reading before purchasing a car.

Cohen's article also reminded me just how many of the American cars on the road today owe their names to the people who actually started these companies and built these cars back in the early days. Ransom Olds, Louis Chevrolet, Walter Chrysler, Horace and John Dodge, Henry Ford, David Buick...some of these read like a joke from The Simpsons. Here's Louis Chevrolet racing a Buick in 1910:

Louis Chevrolet

Looking overseas, there's Karl Benz, Michio Suzuki (who didn't actually start out building cars), Wilhelm Maybach, Ferdinand Porsche, and many others. In an interesting reversal of that trend, Daimler Motoren Gesellschaft (which eventually became part of Daimler-Benz) built a custom sports car for Emil Jellinek, who named it Mercedes after his daughter. Jellinek was so fond of the car that he legally changed his last name to Jellinek-Mercedes and thereafter went by E.J. Mercédès.

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