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kottke.org posts about Orbitz

The Mac tax

posted by Aaron Cohen   Jun 26, 2012

According to the Wall Street Journal, Orbitz has determined that Mac users spend 30% more per night on lodging. Obviously, this is an opportunity for Orbitz to display more expensive hotel options to Mac users.

The Orbitz effort, which is in its early stages, demonstrates how tracking people’s online activities can use even seemingly innocuous information—in this case, the fact that customers are visiting Orbitz.com from a Mac—to start predicting their tastes and spending habits.

Here’s a fairly concise rundown of shady marketing tactics Orbitz has used in the past. (via @delfuego)

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