Etsy recognized that their engineering team was not as gender diverse as they wanted it to be, even after recognizing the issue and attempting to fix it. Here's how they made some real progress.
Kellan Elliott-McCrea (@kellan), a former architect at Flickr and co-author of the OAuth spec, is now the CTO at Etsy, the world's most vibrant handmade marketplace. During his tenure, he's played a critical role in the company's restructuring of its engineering organization; now, Etsy hires for diversity, particularly gender diversity. After witnessing first-hand how challenging it can be to attract women engineers, Kellan shares lessons in building a process and culture to attract female engineers. All the good stuff below belongs to him.
Etsy's decision to pursue women engineers is indicative of a broader change: making diversity a core value. But even after a number of concerted efforts to bring more women talent onboard, the company achieved almost no progress; in fact, one year, they actually saw a thirty-five percent decline in gender diversity even when this was a priority.