kottke.org posts about Jonathan Hoefler
From the AIGA, a lovely short film on type designers Jonathan Hoefler and Tobias Frere-Jones. I love the bit about starting a typeface design with the O, H, and D. Elsewhere, Hoefler recommended other potential starting points:
Work out the B, the ampersand, and the bullet before you get too far: you'll have to confront decisions about thinning strokes, intersections, and shapes without any counters, which might inform what you do on the other letters.
(via daring fireball)
An excellent 26-minute talk by Jonathan Hoefler of the Hoefler & Frere-Jones about how they think about designing typefaces and webfonts in particular.
Today, as webfonts are buoyed by a wave of early-adopter enthusiasm, they're marred by a similar unevenness in quality, and it's not just a matter of browsers and rasterizers, or the eternal shortage of good fonts and preponderance of bad ones. There are compelling questions about what it means to be fitted to the technology, how foundries can offer designers an expressive medium (and readers a rich one), and what it means for typography to be visually, mechanically, and culturally appropriate to the web. This is an exploration of this side of web fonts, and a discussion of where the needs of designers meet the needs of readers.
I love Typekit, but I am very much looking forward to switching Stellar over to Whitney or somesuch when H&FJ's webfonts are released (if the price and performance are right).
As you might have heard, MoMA recently acquired 23 typefaces for its Architecture and Design collection. I was curious about how such an acquisition works, so I sent a quick email to Jonathan Hoefler, one of the principals at Hoefler & Frere-Jones, a New York City type foundry that contributed four typefaces to the MoMA.
Kottke: Three of the four H&FJ typefaces acquired by MoMA are available for purchase on your web site. Did they just put in their credit card info and voila? Or was there a little more to it?
Hoefler: MoMA's adopting the fonts for their collection was much more complex than buying a copy online (and not only because Retina, one of our four, isn't available online.) I should start by stating that you can never actually "buy fonts" online: what one can buy are licenses, and the End-User License that surrounds a typeface does not extend the kinds of rights that are necessary to enshrine a typeface in a museum's permanent collection. The good news is that H&FJ has become as good at crafting licenses as we have at creating typefaces, an unavoidable reality in a world where fonts can be deployed in unimaginable ways. This was a fun project for our legal department.
It was actually a fascinating conversation with MoMA, as we each worked to imagine how this bequest could be useful to the museum for eternity. What might it mean when the last computer capable of recognizing OpenType is gone? What will it mean when computers as we know them are gone? How does one establish the insurance value of a typeface: not its price, but the cost of maintaining it in working order? Digital artworks are prone to different kinds of damage than physical ones, but obsolescence is no less damaging to a typeface than earthquakes and floods to a painting. On the business side there are presumably insurance underwriters who can bring complex actuarial tables to bear on the issue, but I think it's an even more provocative issue for conservators. 472 years after its completion, the frescoes of the Sistine Chapel underwent a restoration that scholars still find controversial. What might it mean for someone to freshen up our typefaces in AD 2483?
The pixel font circa 1567 is cool, but more interesting is Jonathan Hoefler's assertion that the pixel is nearly dead -- except as a design cliche.
The pixel will never go away entirely, but its finite universe of digital watches and winking highway signs is contracting fast. It's likely that the pixel's final and most enduring role will be a shabby one, serving as an out-of-touch visual cliche to connote "the digital age."
Over at H&FJ, the H talks about the &.
As both its function and form suggest, the ampersand is a written contraction of "et," the Latin word for "and." Its shape has evolved continuously since its introduction, and while some ampersands are still manifestly e-t ligatures, others merely hint at this origin, sometimes in very oblique ways.
He goes on to describe several ampersands they've designed for their typefaces. When designing the ampersand for Silkscreen, I came up with a solution that many continue to dislike:
If you're logged in to Flickr, you can see it action at a more appropriate size in the "prints & more" label above a photo. The symbol is basically a capital E with a vertical line through the middle...an e-t ligature that's really more of an overstrike. I fashioned it after the way I hand-write my ampersand, which I got from my dad's handwriting1. I don't know where he got it from; it's not a common way to represent that symbol, although I did find a few instances in the list of fonts installed on my computer.
I didn't think about this way at the time, but the odd ampersand is one of the few distinguishing features of Silkscreen. There's only so many ways you can draw letterforms in a 5x5 pixel space so a lot of the bitmap fonts like Silkscreen end up looking very similar. The ampersand gives it a bit of needed individuality. (The 4 is the other oddish character...it's open at the top instead of diagonally closed.)
 Now that I think about it, I borrowed several aspects from my dad's handwriting. I write my 7s with a bar (to distinguish them from 1s), my 8s as two separate circles rather than a figure-eight stroke, and my 4s with the open top. Oh, and a messy signature. ↩
Jonathan Hoefler on how a joke version of OCR-A with swashes came about...and then ended up in an issue of Rolling Stone.
I tacked this specimen of Estupido Espezial!!! to my wall, where it immediately became a litmus test for visitors. Most people would say nothing, but woe be unto anyone who admired the thing in earnest: "hey, cool font!" would immediately land any visitor on the Suspicious Persons list. The best were those who would stare for a moment with bafflement before bursting out laughing, a few of whom became good friends, good clients, or both.
Robots need type too.
Short video piece about fonts and typography, featuring Steven Heller, Jonathan Hoefler, Tobias Frere-Jones. (via quipsologies)