TBD Catalog is a catalog from the near future, filled with imagined goods you might see in a SkyMall or IKEA catalog in 2024. Or as they put it, “the catalog of the near future’s normal ordinary everyday”.
This is not your near future of superlative Silicon Valley exuberance where you happily 3D-print a perfect set of lease-licensed Opinel steak knives or blissfully commute to work in your fascistically sleek Google-powered, chem-battery fueled autonomous vehicles. Nor is this the abysmal near future where you huddle in the smoldering foxholes of apocalyptic ruin. TBD Catalog runs through the middle. It is neither extreme. It is a design fiction about a normal, ordinary everyday near future. TBD Catalog is a design fiction because it makes implications without making predictions. TBD Catalog is a design fiction because it sparks conversations about the near future. It serves to design-develop prototypes and shape embryonic concepts in order to discard them, make them better, reconsider what we may take for granted.
From the brains of Bruce Sterling, James Bridle, Aaron Straup Cope, and a dozen others, you can order yours here. And holy cow, I’m getting one of these Bounty Hunter Coaches Jackets too. (Looking good, @darthjulian)