Legendary art director George Lois shares his memories about his twelve favorite Esquire covers.
He tells how the job came about: “I was a well-known advertising agency guy, and the former editor of Esquire, Harold Hayes, he called me up. We met at The Four Seasons, and he said, ‘Could you help me try to do better covers?’ I got this Bronx accent, and he had this southern drawl, and it must have been a funny discussion. ‘You have to go outside and find a designer, a guy who’s talented at graphic design, but understands politics, culture, and movies,’ I told him, and he said, ‘Do me a favor, could you do me just one cover?’ I said, ‘Okay, I’ll do you one.’”
Here’s one I’d never seen before, featuring Chief John Big Tree, the supposed model for the Indian Head nickel.
In celebration of its semisesquicentennial1, Esquire magazine shares the seven greatest stories ever told in the pages of their magazine and has published them online in their entirety. (See also Esquire’s 70 greatest sentences.) Get a load of these initial paragraphs.
The School by C.J. Chivers:
Kazbek Misikov stared at the bomb hanging above his family. It was a simple device, a plastic bucket packed with explosive paste, nails, and small metal balls. It weighed perhaps eight pounds. The existence of this bomb had become a central focus of his life. If it exploded, Kazbek knew, it would blast shrapnel into the heads of his wife and two sons, and into him as well, killing them all.
The Falling Man by Tom Junod:
In the picture, he departs from this earth like an arrow. Although he has not chosen his fate, he appears to have, in his last instants of life, embraced it. If he were not falling, he might very well be flying. He appears relaxed, hurtling through the air. He appears comfortable in the grip of unimaginable motion. He does not appear intimidated by gravity’s divine suction or by what awaits him. His arms are by his side, only slightly outriggered. His left leg is bent at the knee, almost casually. His white shirt, or jacket, or frock, is billowing free of his black pants. His black high-tops are still on his feet. In all the other pictures, the people who did what he did — who jumped — appear to be struggling against horrific discrepancies of scale. They are made puny by the backdrop of the towers, which loom like colossi, and then by the event itself. Some of them are shirtless; their shoes fly off as they flail and fall; they look confused, as though trying to swim down the side of a mountain. The man in the picture, by contrast, is perfectly vertical, and so is in accord with the lines of the buildings behind him. He splits them, bisects them: Everything to the left of him in the picture is the North Tower; everything to the right, the South. Though oblivious to the geometric balance he has achieved, he is the essential element in the creation of a new flag, a banner composed entirely of steel bars shining in the sun. Some people who look at the picture see stoicism, willpower, a portrait of resignation; others see something else — something discordant and therefore terrible: freedom. There is something almost rebellious in the man’s posture, as though once faced with the inevitability of death, he decided to get on with it; as though he were a missile, a spear, bent on attaining his own end. He is, fifteen seconds past 9:41 a.m. EST, the moment the picture is taken, in the clutches of pure physics, accelerating at a rate of thirty-two feet per second squared. He will soon be traveling at upwards of 150 miles per hour, and he is upside down. In the picture, he is frozen; in his life outside the frame, he drops and keeps dropping until he disappears.
What Do You Think of Ted Williams Now? by Richard Ben Cramer:
Few men try for best ever, and Ted Williams is one of those. There’s a story about him I think of now. This is not about baseball but fishing. He meant to be the best there, too. One day he says to a Boston writer: “Ain’t no one in heaven or earth ever knew more about fishing.”
“Sure there is,” says the scribe.
“Oh, yeah? Who?”
“Well, God made the fish.”
“Yeah, awright,” Ted says. “But you have to go pretty far back.”
Frank Sinatra Has a Cold by Gay Talese:
Frank Sinatra, holding a glass of bourbon in one hand and a cigarette in the other, stood in a dark corner of the bar between two attractive but fading blondes who sat waiting for him to say something. But he said nothing; he had been silent during much of the evening, except now in this private club in Beverly Hills he seemed even more distant, staring out through the smoke and semidarkness into a large room beyond the bar where dozens of young couples sat huddled around small tables or twisted in the center of the floor to the clamorous clang of folk-rock music blaring from the stereo. The two blondes knew, as did Sinatra’s four male friends who stood nearby, that it was a bad idea to force conversation upon him when he was in this mood of sullen silence, a mood that had hardly been uncommon during this first week of November, a month before his fiftieth birthday.
M by John Sack:
One, two, three at the most weeks and they would give M company its orders — they being those dim Olympian entities who reputedly threw cards into an IBM machine or into a hat to determine where each soldier in M would go next, which ones to stay there in the United States, which to live softly in Europe, and which to fight and to die in Vietnam.
The Last American Hero Is Junior Johnson. Yes! by Tom Wolfe:
Ten o’clock Sunday morning in the hills of North Carolina. Cars, miles of cars, in every direction, millions of cars, pastel cars, aqua green, aqua blue, aqua beige, aqua buff, aqua dawn, aqua dusk, aqua aqua, aqua Malacca, Malacca lacquer, Cloud lavender, Assassin pink, Rake-a-cheek raspberry. Nude Strand coral, Honest Thrill orange, and Baby Fawn Lust cream-colored cars are all going to the stock-car races, and that old mothering north Carolina sun keeps exploding off the windshields. Mother dog!
Superman Comes to the Supermarket by Norman Mailer:
For once let us try to think about a political convention without losing ourselves in housing projects of fact and issue. Politics has its virtues, all too many of them — it would not rank with baseball as a topic of conversation if it did not satisfy a great many things — but one can suspect that its secret appeal is close to nicotine. Smoking cigarettes insulates one from one’s life, one does not feel as much, often happily so, and politics quarantines one from history; most of the people who nourish themselves in the political life are in the game not to make history but to be diverted from the history which is being made.
 That’s seventy five years, yo. Quattuordecennial is the anniversarial name for fourteen years. Others. ↩
The September 2008 issue of Esquire magazine will feature an e-ink cover.
“This is really the 1.0 version,” said Kevin O’Malley, Esquire’s publisher. “Imagine when the consumer walks by a newsstand and sees that it is alive.”
I am not looking forward to a living newsstand…imagine Times Square writ small. The cover will come with a small battery that will power the display for only 90 days.