The "gourd pride movement" Oct 07 2013
One of McSweeney's most popular online pieces is Colin Nissan's It's Decorative Gourd Season, Motherfuckers. Its sublime opening paragraph:
I don't know about you, but I can't wait to get my hands on some fucking gourds and arrange them in a horn-shaped basket on my dining room table. That shit is going to look so seasonal. I'm about to head up to the attic right now to find that wicker fucker, dust it off, and jam it with an insanely ornate assortment of shellacked vegetables. When my guests come over it's gonna be like, BLAMMO! Check out my shellacked decorative vegetables, assholes. Guess what season it is -- fucking fall. There's a nip in the air and my house is full of mutant fucking squash.
McSWEENEY'S: A large part of what makes "Gourds" so funny is the language. Use of F-bombs in humor is sometimes seen as a lazy way to get a reaction from the audience, but here it just works. How do you fucking explain this?
NISSAN: Fudge if I know. It's tricky because properly placed F-bombs really do have the power to work readers up into a lather, but they also have the power to make them think you're a juvenile idiot with a terrible vocabulary. For whatever reason, the swearing worked in this case. I think part of it was the fact that despite the language, the voice in the piece was never really angry or negative, he was just incredibly excited. If he was angry, I actually think the swearing might have turned people off.