...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.
You know that image that's been going around that shows several revisions to the Pepsi logo while the Coca-Cola logo is the same as it's been since 1885? It tells a compelling story...Pepsi shifting its brand every few years in an attempt to catch up to steady market leader Coca-Cola. But of course it's bullshit...Armin Vit constructs a more accurate brand timeline that shows many Coca-Cola logos over the years.
I missed this a few days ago: Coca-Cola will finally be removing the "Classic" from their packaging, 24 years after their New Coke fiasco. What took so long?
What do I think about the new Pepsi logo? Eh. Companies spend way too much time, effort, and money building up feelings about logos -- like decades and billions of dollars -- and then they just go and change it all. Of course the new logo and colors are similar to the old ones and it's variations on a theme but the new designs feel like someone's idea of what packaging is going to look like 10 years from now, an approach that never seems to work out well (see Back to the Future II). Coca-Cola had such success refreshing their brand with a simple take on their classic look and logo, why can't Pepsi do the same with this classic look?
Adding sushi to the ever-growing list of everyday consumables as economic indicators: steak, Big Macs, Starbucks coffee, Coca-Cola, and cigarettes.
Can the health of the high-end steakhouse business predict the future health of the overall economy? See also: the Big Mac index, the Starbucks index, and the Coca-Cola index.
The price of a bottle of Coca-Cola remained a nickel for more than 70 years, until 1959. "The price of sugar tripled after World War I before falling back somewhat; over the past six decades, the price of coffee has gone up eightfold. Coke itself was taxed first as a medicine, then as a soft drink, and survived sugar rationing. All the while, the price stayed at a nickel."
Costco is selling Mexican Coke made with sugar instead of high-fructose corn syrup, at least in the San Francisco area. "Costco has conformed to CA and U.S. rules, such as CRV (the sort-of deposit you pay for the bottle) and 'nutrition' labeling, so everything appears to be nice and legal." (via serious eats)
Big Mac index, meet the Coca-Cola index. The more wealthy, democratic, and the higher the quality of life, the more likely a country's inhabitants are to drink Coke. See also Starbucks as economic indicator.
Mexican Coke is growing in popularity in the US, despite Coca-Cola's insistence that it's the same product. (And for the record, it does taste different and better because of the real sugar used.)
Some big brands like Coke, McDonald's, and Disney are growing more unpopular with "global teens". "What applies to young people is 'Did it break? And did my friends say it was cool?' [It's an] opinion process that goes on through IMs and text-messaging, and it applies to everything from movies to cargo pants." (thx, stan)
"Inside C" logos are those where the second letter of a word (usually an "o") is tucked inside the initial capital C. Examples: Coca-Cola, Carnation, and Coffee-Mate.
Pepsi's market cap surpassed Coca-Cola's last week for the first time ever. The secret to their success? Diversifying into other snacks (Frito-Lay) and beverages (Tropicana and Gatorade).
Coke is using 500,000 liters of water/day in India despite water shortages. Coke is threatening to sue a photographer who put up a billboard critical of that water usage.
Greg Allen keeps winning free Diet Coke but is having trouble redeeming the prizes. "Coke put me in this situation where I feel like a wronged, government-cheese-stealing welfare queen, whose resentment builds with the fresh taunt of each unredeemable winning lid I find".
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